1. Make sure each page has a unique H1 tag – every page of the site must have a unique H1 tag.
2. Use your keyword in the H1 tag – the H1 tag continues to be an important factor for increasing ranking on the page and should include the keyword targeted for that page.
3. Includes secondary keywords and LSI (semantic latency indexing keywords) – header additional tags (H2, H3) are a good opportunity to target secondary key phrases and LSI keywords.
4. Avoid using header tags in the layout. Many templates use header tags in their layout along with generic expressions such as “More Details”. These should be replaced with Custom CSS divs.