1. Use your keyword from the beginning – where possible, without force, use the targeted keyword in the first paragraph on the page to consolidate the topic.
2. More extended content is closely related to better ranking – Numerous studies have concluded that it is a link between longer formats in content and better positioning in Google’s search results, although there are warnings how these statistics would also be based on a quality text, not just a long text. In any case, the recommendation is to treat the content of the page carefully and in detail and create an authoritative page around the targeted keyword.
3. Forget what you know about the density of the keyword – do not block the thought that you have to use your keyword very often. Write naturally and then, automatically; you will also tend to use the keyword multiple times throughout the text, without this being your primary concern. Make sure, finally, that you used it at least once!
4. Use LSI-type keywords – LSI-type keywords are words that are semantically related to your primary keyword. They are used to reinforce the subject of the page and to differentiate homonyms (words that are written the same but have different meanings, depending on the context in which they are used) during the search. When you start writing about a topic, this will come as a natural, automatic consequence, but it is also preferable to do some research before.
5. Add Multimedia – Adding Multimedia to Your Content – Images, Clips, Slideshows – It will become more appealing, more prone to be viral. It may also bring some SEO-relevant benefits.
6. Add internal links – adding internal links that lead to other pages within your website allows the value to cycle from one page of the website to another and also encourages the user to explore, thus lowering the bounce rate through more extended time on the site. This critical SEO detail is often forgotten or not used to its maximum potential.
7. External links – linking with high-quality, authoritative content that is related to the subject. The recommendation is that these external links open in another window, in a separate tab, so as not to interrupt the user’s browsing experience on your site.
8. Keep fresh, updated content – Regularly update your old / archive content to keep it fresh, relevant and valuable for ranking.
9. Prioritize quality – except for large publications or news sites that require a significant amount of content each day; most sites will get more benefits if they focus on content quality and not on the frequency of publication. Publishing a relevant, valuable weekly article is preferable to a mediocre material, but daily.
10. Sets snippets and structured data – sets and tests structured data to get detailed snippets of Google search results.
11. Includes a summary for long content – consists of an index of internal links that lead to specific sections of long content to benefit from the Wikipedia style of jumping into the sections of interest directly from the results search using the links.