1. Try to include keywords as early as the title.
2. Avoid Truncation – the title tags have a 512-pixel workspace to display results after Google searches. What surpasses will be truncated. A rule that is good to follow is to keep the length of the text up to 55 characters or less, to fit within the allocated space. Sometimes, in rare cases, the use of Caps Lock in search or some query formulas may still cause the title to be truncated.
3. Make the title actionable – titles sell newspapers, and page titles sell web pages.
4. Keep in mind – if all the page titles in your niche follow a particular format, then something different can make your title highlighted in search engine results.
5. Do not take up space with the addition of the brand – the inclusion of the brand name at the end of the title is not necessary. Google adds it automatically, so you will not waste valuable space.
6. Optimize the homepage for the brand – the exception to the rule above is the home page, where the title needs to be optimised for your brand.
7. Minimize the use of stop words – when we have a limited number of characters, try to minimise the use of stop words (“a”, “barely”, “that”, “now”) in the page title.
8. Do not repeat yourself. Do not repeat yourself. Do not repeat yourself. Disturbing? Use the keyword one time in the title.
9. Sell your text: meta-description works as a brand ambassador in search results. Write a unique meta-description, appealing to every page of the site, which communicates the USP ( unique selling proposition / unique selling point ). This principle represents a Marketing concept proposed as a theory, a specific pattern in running some campaigns (successful) promotion in the 1940s.
10. Keeps the body of the meta-description text within 300 characters (maximum) to minimize cropping when displaying search results.
11. Use the key word in the meta-description – although key meta-description keywords do not have a direct influence on ranking, but they will be highlighted by boldness when displaying search results, which can help raise the rate click (CTR).
12. Split test – Experiment with different meta-description formats to optimize clickthrough rate (CTR).