SEO optimization of a website or blog is a long-term process, involving both the optimization of each page individually and of the internal links within the site.
To get the best results from the SEO optimization process for your site, you need to be up to date with new requirements, techniques and strategies that will allow you to react quickly to different events that may influence your business.
Moreover, everything you have applied in recent years is almost no longer valid because the techniques that worked in the past no longer have the same results today.
Although Google is starting to lose ground in front of Facebook though, the search engine giant remains the most important factor for any website owner. In order to be optimized in Google, the requirements are relatively acceptable and accessible to everyone, such as short page load time, relevant and qualitative content (other things not allowed – spam, hidden or paid links, because the site will be penalized by the search engine).
Some useful tips for what SEO is at the moment can be implemented in some steps, relatively simple to follow and to be taken into account, displayed in random order.
Social Media – newer, the search engines rely heavily on this aspect, taking into account how many followers you have, how many shares or likes. As in real life, the world tends to have more confidence in a company that has more employees than a small company with few employees. This means that the more likes, shares or followers you have, the more credibility you have for Google. To do this, add social buttons on the site, such as “share”, “tweet”, “Google plus”. The recommendation is not to promote on social networks only products, because these networks are not dedicated to shopping, but more to socialization. Here, try to create connections with potential clients through educational tips and articles.
Quality content – an important aspect that search engines have begun to place a great emphasis on is the content of the pages, which should highlight quality. As Google says “Content Is King!”, these words express the powerful influence of a website with a lot of original content, offered free to visitors and meant to educate. If you want to promote a site that presents certain services, and you intend to get in the top positions of the search engine result page (SERP), you must know that the most important thing is to provide quality content, added as often as possible. Therefore, a unique content, with high importance, will rank the page in the top positions, Google considering that information is useful for users. Also, the content must be relevant to your type of business and have a positive impact on the reader, which motivates him to give “share”, “like”.
Keywords – generating keywords for the content of the page helps in SEO search engine optimization. It is recommended not to add more than one word, maximum two for an article, word that must exist in the title, meta-description, content and last paragraph. Also, underline Bold or Italic only the keywords set, not a whole phrase because the underline is considered by Google as a keyword, so the search engine is misinformed, which leads to poor optimization.
Tags and meta-description – these contain additional information about the page, which is visible only to search engines. Meta-description is of particular importance, as it is used by search engines as a short description of the page and should be approximately 150 characters long, contain the short topic of the page and be appealing to users. Although it has small importance in establishing the position in the search engines, it is important from the perspective that it can convince the user to click on your link and not on a competing site.
External links – how the pages of a web site are linked. Starting from the first page, create links to the most important pages of the site, both for directing visitors to its important sections and for directing link juice (PageRank) to them. Use keywords in the link anchor and try to position the links in context.
Mobile Devices – As the number of users using smart mobile devices is constantly increasing, it is advisable that the website pages are responsive. The number of users using smartphones or tablets is almost as large as those using the desktop.
Upload speed – users want to have a pleasant, easy and accessible experience on your site, so page loading speed is a very important element for SEO. Therefore, it is necessary to pay more attention to the hosting services as well as to inquire about the infrastructure and the location of the server on which the website is hosted.
A useful guide for efficient optimization is the use of Webmaster Tools and Google Analytics to monitor the evolution of the site. At the same time, in the online environment, there are a lot of tools with which you can analyze the SEO optimization of a web page. Do not neglect the plugins or extensions of the platform you use, which can ease your SEO optimization work.