What does SEO mean?

Search Engine Optimization (SEO) is a process of improving the visibility of websites in ordering search engine results. SEO is a sub-category of SEM online marketing, a practice that emerged in 1990, with the birth of the first sites on the Internet, and which represents the totality of techniques by which a website is brought to a form in which it is propelled up the list the results of a search engine for various keywords, increasing site quality traffic and user experience. This relatively new industry involves a set of operations performed by the promotion team to improve the position of a website in the search results list for some keywords, expressions, exciting and relevant from the respective business.

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